Lauren Hanford
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North Carolina Museum of Art

Collateral for North Carolina Museum of Art

North Carolina Museum of Art

BRANDING, CREATIVE DIRECTION, VISUAL DESIGN

I have consulted with the North Carolina Museum of Art on projects ranging from print (magazines, annual reports, advertising, brochures) to video and flash animation work for the last seven years. It’s been both exciting and challenging to work within the confines of brand guidelines and a faithful audience set, while testing expectations of what a state institution can deliver. Most of the design problems I’ve been asked to solve have involved working closely with museum marketing to nurture engagement and sustain fundraising efforts.

Below is a small sample of work that I’ve done.

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Annual report

Annual report

Community-building identity

Community-building identity

Exhibition identity

Exhibition identity

Magazine spread

Magazine spread

Quarterly magazine

Quarterly magazine

Exhibitions guide

Exhibitions guide